Smarter Growth for Aesthetic Practices.
Grounded in Experience. Enhanced by AI.

For 19+ years, I’ve helped practices scale efficiently with strategy that works and tools that simplify — not overcomplicate — your workflow.

Let’s Talk Growth

What I Can Help You With

Whether your practice needs smarter marketing systems or hands-on strategy, I focus on simplifying growth — combining 19+ years of experience with modern, AI-driven tools that deliver results without extra layers of complexity.

Practice Growth Consulting

Clarify your goals, fix friction points, and build a custom roadmap to grow your aesthetic practice sustainably.

AI Concierge Builds

Create practice-specific AI tools that handle FAQs, follow-ups, and lead nurturing — freeing your team to focus on patients.

Email Strategy + Copy

Build smarter email automations and campaigns that convert leads and re-engage existing patients.

Website Optimization

Turn your site into a true growth engine with SEO-driven structure, landing pages, and conversion-focused edits.

Why Practices Trust Me

With 18+ years in aesthetic marketing and hands-on work with over 100 practices, I’ve seen what works — and what wastes time and money. This is strategy and execution built for results, not vanity metrics.

I’ve partnered with solo surgeons, multi-location clinics, and national brands to improve lead conversion, streamline patient communication, and scale smarter using modern tools — without overcomplicating your workflow.

Scott Tobin - aesthetic practice marketing

How I Work With Practices

From one-time AI builds to long-term growth strategy, here’s how I help practices move forward:

Quick Fixes & Builds

Set up high-impact AI tools, fix messaging, or optimize single workflows for fast wins.

Consult & Strategize

Clarify your goals, spot friction points, and build a smarter growth roadmap.

Ongoing Optimization

Continually improve traffic, lead quality, and front-desk automation.

Real Results from Real Practices

See how aesthetic practices are saving time, improving conversions, and running smarter with our help.

  • I’ve worked with Scott Tobin for many years. He has helped my practice navigate many obstacles and I cant imagine not working with him.
    Dr. Scot Martin
    , Plastic Surgeon,
  • I have a medical aesthetic practice and have worked with Scott for a few years now. His communication and the team’s service are superb.
    Dr. Jessica West
    Plastic Surgeon
  • Recommended by a colleague. Increased my cosmetic practice by 40% patient show on appointment. Responds fast to email inquiries. Scott Tobin has been phenomenal!
    Dr. Reo Pugao
    Plastic Surgeon
  • When I ask Scott to show me how I’m doing, he shows TANGIBLE results with data to back it up. Seven years later, I still recommending my colleagues to them!
    Dr. Waleed Ezzat
    Plastic Surgeon
  • I’ve been working with Scott for 8+ years and our clients have increased their patient volumes significantly thanks to the digital marketing efforts and strategy.
    Emily Schmitz
    MedVoice PR
  • Scott has been fantastic to work with and his work is responsible for making our online presence go off the charts! Every question or issue is handled with amazing speed and professionalism.
    Stephen
    Practice Manager
  • I can honestly say that working with Scott was the best decision I have made as a practice administrator. He exceeded our expectations, and his vision, creativity, knowledge, and professionalism constantly impress me.
    Erin Casey
    Campanile Plastic Surgery

Ready to Get Started?

Let’s find the right solution for your practice — whether it’s a quick fix or a long-term strategy.

Let’s Talk Growth