About Scott Tobin
I’ve spent over 25 years in digital marketing and 18+ helping practices grow through smart strategy, automation, and expert marketing. With I’ve seen what works—and what wastes time and now I’m bringing those lessons directly to you.

Who I Am
With 18+ years focused on aesthetic medical marketing and 25+ years in digital strategy, I’ve helped 100+ practices streamline operations, boost patient conversions, and grow sustainably.
Aesthetics is a space where results and presentation matter — and that’s why I ditched the cookie-cutter reports. My work brings clarity, action, and practical execution.
Whether it’s building AI tools, optimizing your funnel, or refining your copy, my approach is grounded in marketing-first strategy and measurable outcomes — not vanity metrics.
25+ Years in Digital Strategy
From early web builds to omnichannel campaigns, I lead data-driven digital growth.
18+ Years in Aesthetic Marketing
Trusted by top plastic surgeons and med spas nationwide for high-value patient marketing.
Founder, Sector45
Co-founder of a performance-focused agency — built to cut through chaos and drive results.
Why I Offer Consulting
Many practices don’t struggle from lack of effort — they struggle from lack of clarity. I help cut through the noise and get you focused on what actually moves the needle.