Strategic Advisory for an AI-Driven Marketing World
Practical guidance for medical practices and digital businesses navigating AI search, LLM visibility, and modern SEO—without chasing trends or guesswork.
Experience That Spans Generations of Digital Change
Nearly 30 Years in Digital. 20+ Years in Medical Marketing.
I’ve spent decades working inside real businesses—long before “AI,” “SEO,” or “automation” became buzzwords. That perspective matters now more than ever. Today’s marketing landscape is being reshaped by AI systems, large language models, and algorithmic discovery layers that most agencies don’t fully understand yet.
My role isn’t to sell tactics. It’s to help you make smart, durable decisions that hold up as platforms, search behavior, and technology continue to evolve.
Scott Tobin
Strategic AdvisorHelping Businesses Adapt—Not React
AI hasn’t replaced marketing fundamentals—but it has changed how visibility, trust, and authority are established. I help organizations understand what’s actually changing, what isn’t, and where to focus effort for long-term advantage.
AI Concierge is a production-ready system designed to help medical practices deploy AI safely across patient communication, reviews, education, and internal workflows.
It exists to solve a practical problem: how AI systems surface, validate, and interpret information — and how practices stay accurate, compliant, and visible as that behavior changes.
Considering What Comes Next?
If you’re evaluating a new initiative, rethinking visibility in an AI-driven search environment, or pressure-testing a strategic direction, I work selectively with teams who want clarity before execution.