Data is the difference between guessing and growing.
But most aesthetic practices track too little — or track the wrong things entirely.
Here are the 7 essential growth metrics every aesthetic practice should monitor and the simple tools that make it easy.
1. Lead-to-Consult Conversion Rate
How many inquiries turn into consults?
Healthy practices average 20–40% depending on service mix.
If it’s lower → your follow-up or messaging needs work.
2. Consult-to-Procedure Conversion Rate
A strong conversion rate is 50–70% for injectables and 30–50% for surgery.
If it’s low → you may have gaps in follow-up or patient reassurance.
3. Patient Acquisition Cost (PAC)
How much you spend to acquire one new patient.
You can’t scale profitably if you don’t know this number.
4. Average Patient Value (APV)
Patients don’t represent one sale — they represent lifetime value.
Track:
- First-year value
- 3-year value
- Cross-sell/upsell opportunities
5. Website Conversion Rate
Your website must convert traffic — not decorate your brand.
Industry benchmark: 2–5%.
If it’s lower → your navigation, CTA clarity, or messaging needs fixing.
6. Review Volume & Velocity
AI, Google, and patients all judge you by this.
Track:
- Total reviews
- Average rating
- New reviews per month
- Distribution across platforms
7. Reactivation Rate
Dormant patients = lost revenue.
This is the percentage of lapsed patients who return after 6–12 months.
Automations massively improve this metric.
How Tech Makes This Simple
With the right tools, you can:
- Track KPIs in a dashboard
- Identify bottlenecks
- Automate follow-up
- Re-engage patients
- Improve conversion at every step
You don’t need more complicated systems — you need clearer visibility.
If you want these dashboards and workflows built, I can help.